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Brown, Rob

Public relations and the social web how to use social media and Web 2.0 in communications / Rob Brown - UK : Kogan Page c2010 - x, 182 p. : 22 cm

First South Asian Edition 2010

Includes index

Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for communicators working across a range of industries, from entertainment through to politics. The book examines emerging public relations practices in the digital environment and shows readers how digital public relations campaigns can be structured. Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for communicators working across a range of industries, from entertainment through to politics. The book examines emerging public relations practices in the digital environment and shows readers how digital public relations campaigns can be structured.


ISBN: 9780749459611

Subjects--Topical Terms:
BUSINESS & ECONOMICS Public Relations; Internet dans les relations publiques; Internet in public relations

Dewey Class. No.: 006.7 / BRO