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How to Market Books: The Essential Guide to Maximizing Profit and Exploiting all Channels to Market
Baverstock, Alison
How to Market Books: The Essential Guide to Maximizing Profit and Exploiting all Channels to Market / Alison Baverstock - 4th ed. - London Kogan Page, 2008. - xii, 324 p. ; 24 cm.
Includes bibliographical references and index.
"How to Market Books" provides a comprehensive guide for authors and publishers on effective marketing strategies to maximize book sales. It covers various channels, including social media, email marketing, and traditional promotions, while emphasizing the importance of building an author brand and engaging with readers. The book also highlights techniques for optimizing visibility and increasing profits.
9780749454715
Journalism
Book Marketing
Social Media Marketing
Publishing Strategies
070.5 / BAV
How to Market Books: The Essential Guide to Maximizing Profit and Exploiting all Channels to Market / Alison Baverstock - 4th ed. - London Kogan Page, 2008. - xii, 324 p. ; 24 cm.
Includes bibliographical references and index.
"How to Market Books" provides a comprehensive guide for authors and publishers on effective marketing strategies to maximize book sales. It covers various channels, including social media, email marketing, and traditional promotions, while emphasizing the importance of building an author brand and engaging with readers. The book also highlights techniques for optimizing visibility and increasing profits.
9780749454715
Journalism
Book Marketing
Social Media Marketing
Publishing Strategies
070.5 / BAV