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Creating & delivering your value proposition : managing customer experience for profit
Barnes, Cindy
Creating & delivering your value proposition : managing customer experience for profit / Cindy Barnes, Helen Blake and David Pinder - 1st ed. - London Kogan Page 2010 - xvi, 213 p. : ill. ; 24 cm.
Includes index
In recent years, developing a value proposition has become the prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
9780749460907
Customer relations
658.812 / BAR
Creating & delivering your value proposition : managing customer experience for profit / Cindy Barnes, Helen Blake and David Pinder - 1st ed. - London Kogan Page 2010 - xvi, 213 p. : ill. ; 24 cm.
Includes index
In recent years, developing a value proposition has become the prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
9780749460907
Customer relations
658.812 / BAR