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Advertising, Promotion, and other aspects of Integrated Marketing Communications with MindTap

Andrews, J. C.; Shimp, T. A.

Advertising, Promotion, and other aspects of Integrated Marketing Communications with MindTap / Andrews/ Shimp - 10th edition - 2023 - 654 pages

ISBN: 9789355734587

Subjects--Topical Terms:
Management

Dewey Class. No.: 659.1 / AND

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