Search the Library Catalogue
Strategic social marketing : for behaviour & social change
French, Jeff
Strategic social marketing : for behaviour & social change / Jeff French and Ross Gordon - 2nd ed. - Los Angeles Sage Publications 2020 - xxiii, 551 p. : ill. ; 24 cm.
Includes index
Adopting an international approach and offering a broader context, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems, including: • A brand new chapter on evaluation. • Updated advances in relevant research and theorizing. • New vignettes and short case studies to illustrate theories throughout the text.
9781526446039
Marketing
Social marketing
658.5 / FRE
Strategic social marketing : for behaviour & social change / Jeff French and Ross Gordon - 2nd ed. - Los Angeles Sage Publications 2020 - xxiii, 551 p. : ill. ; 24 cm.
Includes index
Adopting an international approach and offering a broader context, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems, including: • A brand new chapter on evaluation. • Updated advances in relevant research and theorizing. • New vignettes and short case studies to illustrate theories throughout the text.
9781526446039
Marketing
Social marketing
658.5 / FRE