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Direct, Digital & Data-Driven Marketing

Spiller, Lisa

Direct, Digital & Data-Driven Marketing / Lisa Spiller - 5th ed. - London Sage Publications c2020 - xxviii, 752 p. : ill. (some color) ; 25 cm.

Includes index

"In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field."

ISBN: 9781529708172

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / SPI

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