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Advertising principles and practice : for students of B Com, BBA, MBA and other professional courses
Ruchi Gupta
Advertising principles and practice : for students of B Com, BBA, MBA and other professional courses / Ruchi Gupta - 1st ed. - New Delhi S. Chand Publishing c2012 - xi, 402 p. : ill. ; 25 cm.
Reprint 2023
Includes Glossary.
* The book has been written in a very lucid language for easier understanding.
* Lots of in-text advertising examples have been highlighted at appropriate places so that students can relate to them easily.
* 17 recent Indian case studies on various topics in advertising have been discussed. Some of these include Vodafone's Zoo Zoo's , Idea's "What an Idea, Sir ji" , Pepsi's " Youngistaan Campaign" , Cadbury Diary Milk's " Shubh Aarambh campaign, Tata Tea's "Jaago Re" campaign, and Volkswagen Vento launch campaign.
9788121940016
Advertising
659.1 / RUC
Advertising principles and practice : for students of B Com, BBA, MBA and other professional courses / Ruchi Gupta - 1st ed. - New Delhi S. Chand Publishing c2012 - xi, 402 p. : ill. ; 25 cm.
Reprint 2023
Includes Glossary.
* The book has been written in a very lucid language for easier understanding.
* Lots of in-text advertising examples have been highlighted at appropriate places so that students can relate to them easily.
* 17 recent Indian case studies on various topics in advertising have been discussed. Some of these include Vodafone's Zoo Zoo's , Idea's "What an Idea, Sir ji" , Pepsi's " Youngistaan Campaign" , Cadbury Diary Milk's " Shubh Aarambh campaign, Tata Tea's "Jaago Re" campaign, and Volkswagen Vento launch campaign.
9788121940016
Advertising
659.1 / RUC