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Hooked : how to build habit-forming products
Eyal, Nir
Hooked : how to build habit-forming products / Nir Eyal and Ryan Hoover. - 1st ed. - UK Penguin Business 2019 - x, 246 p. : ill. ; 20 cm.
Includes bibliographical references
This book introduces readers to the Hook Model, a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors
9780241184837
Consumer behavior
658.575 / EYA
Hooked : how to build habit-forming products / Nir Eyal and Ryan Hoover. - 1st ed. - UK Penguin Business 2019 - x, 246 p. : ill. ; 20 cm.
Includes bibliographical references
This book introduces readers to the Hook Model, a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors
9780241184837
Consumer behavior
658.575 / EYA