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All The Worlds A Stage: A Personal Branding Story
Ambi Parameswaran
All The Worlds A Stage: A Personal Branding Story / Ambi Parameswaran - 2022 Westland Business Chennai - xvi, 166 p. : ill. (black and white) ; 21 cm.
Includes bibliographical references
A brand is an identity—and it is certainly not restricted to products. Allow Ambi, Shankar, Rita, Kunal and Joe, who are back in college for their silver reunion, to bring alive for you the notion of people as brands. As they walk through the campus, rediscovering old haunts, the friends enter into an animated discussion. Their conversation offers keen insights into how each individual has a unique brand, which must be as thoughtfully cultivated as product brands are.
9789395073684
Branding (Marketing)
650.1 / AMB
All The Worlds A Stage: A Personal Branding Story / Ambi Parameswaran - 2022 Westland Business Chennai - xvi, 166 p. : ill. (black and white) ; 21 cm.
Includes bibliographical references
A brand is an identity—and it is certainly not restricted to products. Allow Ambi, Shankar, Rita, Kunal and Joe, who are back in college for their silver reunion, to bring alive for you the notion of people as brands. As they walk through the campus, rediscovering old haunts, the friends enter into an animated discussion. Their conversation offers keen insights into how each individual has a unique brand, which must be as thoughtfully cultivated as product brands are.
9789395073684
Branding (Marketing)
650.1 / AMB