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Marketing Analytics
Gupta, Seema ; Jathar, Avadhoot
Marketing Analytics / Seema Gupta and Avadhoot Jathar - 1st ed. - New Delhi Wiley 2024 - xxiii, 374 p. : col. ill. ; 24 cm. - Wiley Analytics Series for Management .
Includes index
Marketing Analytics gives marketing students, teachers, and professionals a practical guide to marketing decision models and marketing metrics. The book gives unified reference for various marketing analytics use cases across industries and diverse businesses, such as consumer packaged goods marketers, restaurants and hospitality, e-commerce, entertainment, etc. It provides nuances and trade-offs in using statistical/machine learning methods for various marketing decisions. It explains key marketing metrics and their use with an analytics technique. It gives common best practices of the industry with choice of methods for various decision problems.
9789354242625
Marketing
658.8 / GUP
Marketing Analytics / Seema Gupta and Avadhoot Jathar - 1st ed. - New Delhi Wiley 2024 - xxiii, 374 p. : col. ill. ; 24 cm. - Wiley Analytics Series for Management .
Includes index
Marketing Analytics gives marketing students, teachers, and professionals a practical guide to marketing decision models and marketing metrics. The book gives unified reference for various marketing analytics use cases across industries and diverse businesses, such as consumer packaged goods marketers, restaurants and hospitality, e-commerce, entertainment, etc. It provides nuances and trade-offs in using statistical/machine learning methods for various marketing decisions. It explains key marketing metrics and their use with an analytics technique. It gives common best practices of the industry with choice of methods for various decision problems.
9789354242625
Marketing
658.8 / GUP