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Marketing Theory: Evolution and Evaluation of Schools of Marketing Thought Parvatiyar, Atul and Uslay, Can

Sheth, Jagdish N.

Marketing Theory: Evolution and Evaluation of Schools of Marketing Thought Parvatiyar, Atul and Uslay, Can / Sheth, Jagdish N. - Wiley 2022 - 300 pages

ISBN: 9789354641206

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / SHE

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Marketing Theory: Evolution and Evaluation of Schools of Marketing Thought Parvatiyar, Atul and Uslay, Can

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