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Developing resilience in disruptive times : insights from strategic management
Dey, Ajoy K
Developing resilience in disruptive times : insights from strategic management / edited by Ajoy K. Dey, Ville-Veikko Piispanen and Shreya Mishra - 1st ed. - New Delhi Bloomsbury Publishing 2021 - ix, 374 p. : ill. ; 25 cm.
Includes bibliographies and index
The first half of the book presents case studies on how the pandemic has affected businesses, management and communities and share insightful stories on tough decisions during, midst, and after the shock of the pandemic. The second half of the book presents case studies on market positioning and business model transformations which provide us insight on customer loyalty and satisfaction, online reviews, and children as a growing customer group. This book comprises both research and teaching cases that offer new insights on business management.
9789390358588
Business and Management
658.406 / DEY
Developing resilience in disruptive times : insights from strategic management / edited by Ajoy K. Dey, Ville-Veikko Piispanen and Shreya Mishra - 1st ed. - New Delhi Bloomsbury Publishing 2021 - ix, 374 p. : ill. ; 25 cm.
Includes bibliographies and index
The first half of the book presents case studies on how the pandemic has affected businesses, management and communities and share insightful stories on tough decisions during, midst, and after the shock of the pandemic. The second half of the book presents case studies on market positioning and business model transformations which provide us insight on customer loyalty and satisfaction, online reviews, and children as a growing customer group. This book comprises both research and teaching cases that offer new insights on business management.
9789390358588
Business and Management
658.406 / DEY