Raising consumers: children and the American mass market in the early twentieth century

Jacobson, Lisa

Raising consumers: children and the American mass market in the early twentieth century Lisa Jacobson - New York Columbia University Press c2004 - xii, 299 p. : ill. ; 24 cm

Includes index

9780231113892


Child consumers -- United States -- History -- 20th century
Market segmentation -- United States -- History -- 20th century
Target marketing -- United States -- History -- 20th century

339.470830973 JAC

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