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Radio's niche marketing revolution : futuresell

Herweg, Godfrey W

Radio's niche marketing revolution : futuresell Godfrey W. Herweg, Ashley Page Herweg - Boston Focal Press 1997 - xiii, 274 p. : ill. ; 24 cm

Includes bibliographical references (p. 263-264) and index

ISBN: 9780240802022

ISSN: 97016724

Subjects--Topical Terms:
Market segmentation - United States
Radio advertising - United States

Dewey Class. No.: 659.142 HER

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