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Customer experience and experiential marketing (Applications in hospitality and tourism industry)

Ramjit

Customer experience and experiential marketing (Applications in hospitality and tourism industry) Dr. Ramjit - New Delhi Shree Publishers & Distributors 2018 - xi, 308 p. ill. 23 cm.

Includes bibliographical references

ISBN: 9788183297745

Subjects--Topical Terms:
Branding (Marketing)
Corporate image

Dewey Class. No.: 658.827 / RAM

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Customer experience and experiential marketing (Applications in hospitality and tourism industry)

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