Search the Library Catalogue
Trade and Market for Minerals, Metals, Oil and Gas: Dynamics and Determinants
Deepak Chaudhary
Trade and Market for Minerals, Metals, Oil and Gas: Dynamics and Determinants Deepak Chaudhary - New Delhi Random Publications 2017 - 294 vi, illu, ; Pictures 30cm.
Trade marketing is a discipline of marketing that relates to increasing the demand at wholesaler, retailer, or distributor level rather than at the consumer level. However, there is a need to continue with Brand Management strategies to sustain the need at the consumer end. A shopper, who may be the consumer him/herself, is the one who identifies and purchases a product from a retailer.
9789386355294
332.644 DEE
Trade and Market for Minerals, Metals, Oil and Gas: Dynamics and Determinants Deepak Chaudhary - New Delhi Random Publications 2017 - 294 vi, illu, ; Pictures 30cm.
Trade marketing is a discipline of marketing that relates to increasing the demand at wholesaler, retailer, or distributor level rather than at the consumer level. However, there is a need to continue with Brand Management strategies to sustain the need at the consumer end. A shopper, who may be the consumer him/herself, is the one who identifies and purchases a product from a retailer.
9789386355294
332.644 DEE