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Qualitative marketing research : a cultural approach

Moisander, Johanna

Qualitative marketing research : a cultural approach Johanna Moisander and Anu Valtonen - Thousand Oaks, CA Sage 2006 - xi, 227 p. ; 25 cm.

Includes bibliographical references and index

ISBN: 9781412903813

ISSN: 2005933780

Subjects--Topical Terms:
Culturele aspecten
Kwalitatieve methoden
Marketing
Marketing research
Qualitative Research

Dewey Class. No.: 658.83

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