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Mass customization for personalized communication environments : integrating human factors

Mass customization for personalized communication environments : integrating human factors [edited by] Constantinos Mourlas, Panagiotis Germanakos - Hershey, PA Information Science Reference 2010 - xix, 298 p. : ill. ; 29 cm

Includes bibliographical references and index

ISBN: 9781605662602

ISSN: 2009015376

Subjects--Topical Terms:
Communication in marketing
Consumer satisfaction

Dewey Class. No.: 658.45 MOU

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Mass customization for personalized communication environments : integrating human factors

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