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Brands with a conscience : how to build a successful and responsible brand

Horlings, Sandra

Brands with a conscience : how to build a successful and responsible brand Sandra Horlings and Nicholas Ind - 1st ed. - London Kogan Page 2016 - xiii, 224 p.

Includes index

ISBN: 9780749475444

Subjects--Topical Terms:
Marketing & Communications

Dewey Class. No.: 658.408 / HOR

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Brands with a conscience : how to build a successful and responsible brand

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