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Programming for TV, radio, and the Internet : strategy, development, and evaluation

Perebinossoff, Philippe

Programming for TV, radio, and the Internet : strategy, development, and evaluation Philippe Perebinossoff, Brian Gross, Lynne S. Gross - 2nd ed - Amsterdam ; Boston, MA Elsevier, Focal Press c2005 - xx, 324 p. : ill. ; 26 cm

Rev ed. of: Programming for TV, radio, and cable / by Edwin T. Vane, Lynne S. Gross. c1994. Includes bibliographical references and index

ISBN: 9780240806822

ISSN: 2004061439

Subjects--Topical Terms:
Broadcasting - Planning
Radio programs - Planning
Television programs - Planning
Webcasting - Planning

Dewey Class. No.: 791.440236 PER

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