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Profitable marketing communications : a guide to marketing return on investment

Young, Antony

Profitable marketing communications : a guide to marketing return on investment Antony Young & Lucy Aitken - London Kogan Page Ltd 2007 - xii, 212 p. ; 24 cm

Includes bibliographical references (p. [203]-207) and index

ISBN: 9780749451561

ISSN: 2006039729

Subjects--Topical Terms:
Capital investments - Evaluation
Marketing - Management
Profit
Rate of return

Dewey Class. No.: 658.8 YOU

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