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Profit impact of marketing strategy project : retrospect and prospects

Profit impact of marketing strategy project : retrospect and prospects edited by Paul W. Farris and Michael J. Moore - Cambridge Cambridge University Press 2004 - xvii, 307 p. ; 24 cm

Contains essays collected and published in honor of Robert D. Buzzell. The impetus for these papers and essays originates from a conference held in October 2002. Includes bibliographical references and index

ISBN: 9780521840538

ISSN: 2004045742

Subjects--Topical Terms:
Marketing - Management
Strategic planing

Dewey Class. No.: 658.802 FAR

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Profit impact of marketing strategy project : retrospect and prospects

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