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Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success

Schultz, Mike

Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success Mike Schultz, John E. Doerr - Hoboken, NJ John Wiley & Sons 2009 - xx, 332 p. : ill. ; 24 cm

Includes bibliographical references and index

ISBN: 9780470438992

ISSN: 2009007398

Subjects--Topical Terms:
Branding (Marketing)
Marketing
Service industries - Marketing

Dewey Class. No.: 658.8 SCH

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Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success

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