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Product juggernauts : how companies mobilize to generate a stream of market winners

Deschamps, Jean Philippe

Product juggernauts : how companies mobilize to generate a stream of market winners Jean-Philippe Deschamps and P. Ranganath Nayak - Boston, MA Harvard Business School c1995 - xii, 472 p. : ill. ; 25 cm

Includes bibliographical references (p. [455]-460) and index

ISBN: 9780875843414

ISSN: 94039670

Subjects--Topical Terms:
Industrial management
Industrial management - Case studies
Product management
Production management

Dewey Class. No.: 658.56 DES

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