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Procurement marketing : a strategic concept

Koppelmann, Udo

Procurement marketing : a strategic concept Udo Kopplemann ; translated by Alex Lüders - Berlin Springer c1998 - xi, 183 p. : ill. ; 25 cm

Includes bibliographical references (p. [177]-178) and index

ISBN: 9783540644590

ISSN: 98029120

Subjects--Topical Terms:
Industrial procurement

Dewey Class. No.: 658.72 KOP

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