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Problems in marketing : applying key concepts and techniques

Moutinho, Luiz

Problems in marketing : applying key concepts and techniques Luiz Moutinho & Charles Chien - 2nd ed - Thousand Oaks, CA SAGE Publications 2008 - xiii, 322 p. : ill. ; 24 cm

Includes bibliographical references and index

ISBN: 9780761971795

ISSN: 2006940458

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 MOU

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