Private label : turning the retail brand threat into your biggest opportunity

Lincoln, Keith

Private label : turning the retail brand threat into your biggest opportunity Keith Lincoln & Lars Thomassen - 1st ed - London Kogan Page 2008 - xiv, 297 p. : ill. ; 24 cm

Includes index

9780749450274

2007037084


Brand name products - Management
Branding (Marketing) - Management
Retail trade

HF5429 .L52275 2008 658.8/27

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