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Making marketing happen : how great companies make strategic marketing planning work for them

Making marketing happen : how great companies make strategic marketing planning work for them Making marketing happen how great companies make strategic marketing planning work for them - "xiii, 377 p. : ill. ; 24 cm. ; pbk." - Amsterdam Butterworth-Heinemann 2005

ISBN: 9780750662482

Dewey Class. No.: 658.802 SMI / 2.658.802SMI

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Making marketing happen : how great companies make strategic marketing planning work for them

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