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The handbook of strategic public relations & integrated communications

The handbook of strategic public relations & integrated communications [edited by] Clarke L. Caywood - New York McGraw-Hill 1997 - xxvi, 574 p. : ill. ; 26 cm

Includes bibliographical references and index

ISBN: 9780786311316

ISSN: 96036234

Subjects--Topical Terms:
Communication in management
Communication in marketing
Public relations

Dewey Class. No.: 658.45 CAY

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