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Marketing strategy : the difference between marketing and markets

Fifield, Paul

Marketing strategy : the difference between marketing and markets Paul Fifield - 3rd ed - Amsterdam ; Boston, MA Elsevier/Butterworth Heinemann 2007 - x, 316 p. : ill. ; 24 cm

Includes index

ISBN: 9780750656757

ISSN: 2007282605

Subjects--Topical Terms:
Marketing
Marketing - Management

Dewey Class. No.: 658.802 FIF

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