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Premium power : the secret of success of Mercedes-Benz, BMW, Porsche and Audi

Rosengarten, Philipp G

Premium power : the secret of success of Mercedes-Benz, BMW, Porsche and Audi Philipp G. Rosengarten and Christoph B. Stuermer - Basingstoke, Hampshire Palgrave Macmillan 2006 - xiv, 194 p. : ill. ; 24 cm

Includes bibliographical references (p. 187-188) and index

ISBN: 9781403998835

ISSN: 2005044513

Subjects--Topical Terms:
Automobile industry and trade - Germany
Brand loyalty - Germany
Quality of products - Germany
Technological innovations - Economic aspects - Germany

Dewey Class. No.: 338.47629220943 ROS

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Premium power : the secret of success of Mercedes-Benz, BMW, Porsche and Audi

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