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The 22 immutable laws of branding : how to build a product or service into a world-class brand

Ries, Al

The 22 immutable laws of branding : how to build a product or service into a world-class brand Al Ries and Laura Ries - New York HarperBusiness 2007 - viii, 179 p. ; 22 cm

Includes index

ISBN: 9781861976055

ISSN: 98021892

Subjects--Topical Terms:
Branding (Marketing)

Dewey Class. No.: 658.827 RIE

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The 22 immutable laws of branding : how to build a product or service into a world-class brand

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