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Marketing research for managers

Crouch, Sunny

Marketing research for managers Sunny Crouch, Matthew Housden - 3rd ed - Oxford ; Boston Butterworth-Heinemann 2003 - xvi, 372 p. : ill. ; 25 cm

Includes bibliographical references and index

ISBN: 9780750654531

ISSN: 2003045189

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 CRO

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