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Marketing research : methodological foundations

Churchill, Gilbert A

Marketing research : methodological foundations Gilbert Churchill, Dawn Lacobucci - 10th Ed - Mason, OH South-Western Cengage Learning c2010 - xx, 604 p. : col. ill. ; 26 cm

Includes bibliographical references and indexes

ISBN: 9780324359954

ISSN: 2009934717

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: HF5415.2.C5 2010

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