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Predatory marketing : what everyone in business needs to know to win today's consumer

Britt Beemer, C

Predatory marketing : what everyone in business needs to know to win today's consumer C. Britt Beemer, Robert L. Shook - New York Broadway Books 1997 - xvi, 288 p. ; 23 cm

Includes index

ISBN: 9780767901895

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.800973 BEE

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Predatory marketing : what everyone in business needs to know to win today's consumer

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