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Marketing research : a decision maker's tool

Shao, Alan T

Marketing research : a decision maker's tool Alan T. Shao, Kevin Zheng Zhou - Indian ed - London Thomson c2007 - xviii, 403 p. : ill. ; 28 cm

Includes bibliographical references and index

ISBN: 9788131507872

ISSN: 2006929384

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 SHA

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