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Marketing public health : strategies to promote social change

Siegel, Michael

Marketing public health : strategies to promote social change Michael Siegel, Lynne Doner Lotenberg - 2nd ed - Boston, MA Jones and Bartlett Publishers c2007 - xx, 608 p. : ill. ; 23 cm

Includes bibliographical references and index

ISBN: 9780763738914

ISSN: 2006022680

Subjects--Topical Terms:
Marketing of Health Services
Public health
Public health - Marketing
Social change

Dewey Class. No.: 362.10688 SIE

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