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Marketing planning: a workbook for marketing managers

Dibb, Sally

Marketing planning: a workbook for marketing managers Sally Dibb, Lyndon Simkin - Australia Delmar Thomson Learning 2008 - xxv, 227 p. ; 24 cm

Includes Index

ISBN: 9781844807826

Dewey Class. No.: 658.8 DIB

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Marketing planning: a workbook for marketing managers

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