Normal view MARC view ISBD view

Marketing metaphors and metamorphosis

Marketing metaphors and metamorphosis edited by Philip J. Kitchen - Basingstoke, Hampshire Palgrave Macmillan 2008 - xviii, 227 p. : ill. ; 23 cm

Includes bibliographical references and index

ISBN: 9781403998613

ISSN: 2008016157

Subjects--Topical Terms:
Communication in marketing
Marketing
Marketing - Management

Dewey Class. No.: 658.8 KIT

Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Marketing metaphors and metamorphosis

Find us on the map