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The new strategic brand management : creating and sustaining brand equity long term

Kapferer, Jean-Noel

The new strategic brand management : creating and sustaining brand equity long term Jean-noel Kapferer - 4th ed - London Kogan Page 2004 - xv, 560 p. : ill. ; 25 cm

Includes bibliographical references (p. [471]-483) and index

ISBN: 9788175544406

Subjects--Topical Terms:
Brand name products

Dewey Class. No.: 658.8343 KAP

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The new strategic brand management : creating and sustaining brand equity long term

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