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Marketing management : cases and concepts

Dholakia, Nikhilesh

Marketing management : cases and concepts Nikhilesh Dholakia ... [et al.] - Reprint - New Delhi ; Chennai Macmillan 2008 - ix, 643 p. : ill. ; 22 cm

ISBN: 9780333902752

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 DHO

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