Normal view MARC view ISBD view

Marketing management : a value creation process

Dubois, Pierre-Louis

Marketing management : a value creation process Pierre-Louis Dubois, Alain Jolibert, Hans Mühlbacher - Basingstoke, Hampshire Palgrave Macmillan 2007 - xiv, 466 p. : ill. ; 26 cm

Includes bibliographical references and index

ISBN: 9780333773192

ISSN: 2006049380

Subjects--Topical Terms:
Marketing
Marketing - Management

Dewey Class. No.: 658.8 DUB

Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Marketing management : a value creation process

Find us on the map