Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage
Shoemaker, Stowe
Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage
Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich
- 4th ed
- Upper Saddle River, N.J Pearson c2007
- xxv, 661 p. : col. ill., maps ; 28 cm
Lewis's name appears first on the earlier edition. Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000. Includes bibliographical references and indexes