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Marketing knowledge management : managing knowledge in market oriented companies

Troilo, Gabriele

Marketing knowledge management : managing knowledge in market oriented companies Gabriele Troilo - Cheltenham, UK ; Northampton, MA Edward Elgar c2006 - xvii, 193 p. : ill. ; 25 cm

Includes bibliographical references (p. 163-187) and index

ISBN: 9781845429072

ISSN: 2006014937

Subjects--Topical Terms:
Knowledge management
Marketing
Marketing - Management

Dewey Class. No.: 658.802 TRO

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