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Marketing higher and further education : an educator’s guide to promoting courses, departments and institutions

Gibbs, Paul

Marketing higher and further education : an educator’s guide to promoting courses, departments and institutions Paul Gibbs and Michael Knapp - 1st ed - London Kogan Page 2002 - viii, 147 p. : ill. ; 24 cm

Includes bibliographical references and index

ISBN: 9780749432942

Subjects--Topical Terms:
Education, Higher -- Marketing
Universities and colleges -- Marketing

Dewey Class. No.: 378.106 GIB

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Marketing higher and further education : an educator’s guide to promoting courses, departments and institutions

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