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Marketing for engineers, scientists and technologists

Curtis, Tony

Marketing for engineers, scientists and technologists Tony Curtis - Hoboken, NJ John Wiley & Sons 2008 - vi, 351 p. : ill. ; 24 cm

Includes index

ISBN: 9780470057094

ISSN: 2007046840

Subjects--Topical Terms:
Marketing
New products
Product management

Dewey Class. No.: 658.8 CUR

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