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Marketing channel management : a customer-centric approach

Venugopal, Pingali

Marketing channel management : a customer-centric approach Pingali Venugopal - Thousand Oaks, CA Response Books 2001 - 187 p. : ill. ; 22 cm

Includes bibliographical references (p. [181]-182) and index

ISBN: 9780761995500

ISSN: 2001031395

Subjects--Topical Terms:
Marketing - Management
Marketing channels

Dewey Class. No.: 658.84 VEN

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