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Pow! right between the eyes : profiting from the power of surprise

Nulman, Andy

Pow! right between the eyes : profiting from the power of surprise Andy Nulman ; original illustrations by Tim Barnard - Hoboken, NJ John Wiley & Sons 2009 - xxvi, 244 p. : ill. ; 23 cm

Includes bibliographical references (p. [223]-228) and index

ISBN: 9780470405505

ISSN: 2008036335

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 NUL

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Pow! right between the eyes : profiting from the power of surprise

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