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Marketing best practices

Hoffman, K. Douglas

Marketing best practices K. Douglas Hoffman ... [et al.] - 2nd ed - Mason, OH Thomson/South-Western 2003 - xxii, 647 p. : ill. (some col.) ; 28 cm

ISBN: 9789812438980

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.3 HOF

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