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Marketing and football : an international perspective

Marketing and football : an international perspective edited by Michel Desbordes - 1st ed - Amsterdam ; Boston Butterworth-Heinemann 2007 - xxvi, 518 p. : ill. ; 24 cm

Includes bibliographical references and index

ISBN: 9780750682046

ISSN: 2006931692

Subjects--Topical Terms:
Soccer - Marketing
Soccer - Social aspects - Cross-cultural studies

Dewey Class. No.: 796.3340698 DES

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